Prudential

Lines of Insurance:
Long Term Care, Life

States licensed to sell insurance in:
AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VT, VA, VI, WA, WV, WI, WY

Type of Insurance Company: Stock

Name of Parent Company:
Prudential Financial, Inc.

Insurance subsidiaries:
Pruco Life Insurance Company
Pruco Life Insurance Company of New Jersey
The Prudential Insurance Company of America

Company Overview:

Company History: Prudential is one of the nation’s largest insurers. Founded in 1875, Prudential initially existed to give working-class people affordable insurance. Since then, it has grown to encompass insurance in all 50 states and an international operation. The company de-mutualized in 2001. It is thought to have well over $100 billion in assets.

The Prudential Insurance Company of America based in Newark, New Jersey, was incorporated in 1873, began business in 1875 and adopted the present title in 1877. Since its 2001 demutualization, Prudential has operated under a publicly traded holding company structure headed by Prudential Financial Inc.

Principal Methods: Prudential sells its insurance products through various distribution channels including the career agency force, domestic and international financial advisors, international life planners and advisors and through a growing network of wholesale and alternative distribution systems. The career agency force has declined in recent years to about 4,000 at present. A Prudential goal has been to expand non-agency types of distribution. In 2006, for the first time, more than half of Prudential’s individual life insurance sales were generated through third-party channels. Group insurance, including group life, disability, long term care and other group products are sold through group agents, brokers, consultants and the Prudential career agents. Leading states for Prudential’s direct premium in 2006 were New Jersey (15.7%), California (9.7%), Delaware (8.1%), New York (6.1%) and Pennsylvania (3.8%).

Life Annuity Business: Prudential offers term and universal life insurance options, including survivorship benefits, whole life insurance, and term life insurance.

Prudential offers a wide array of financial products and services to individual and institutional customers. Its offerings include life insurance, annuities, mutual funds, pension and retirement-related services and administration.

Special Business: Prudential also offers long-term care and annuities.

Company Financial Status:
Ticker Symbol: PRU

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