Car Insurance Companies Sponsoring Events

This is something I don’t get. Everywhere you look you see car insurance companies sponsoring events.

I guess they figure everyone needs car insurance, but really do they need to sponsor incredibly expensive things like baseball stadiums (look at some of the renamed fields i.e. Safeco Field in Seattle) and golf tournaments?

Of course everyone in the U.S. that drives a car should maintain insurance but I’m getting a little tired of seeing insurance ads everywhere I look that are completely unrelated to the event.